Free Website Audit for Tradies in Australia

A tradie website has one job: win local work

For a tradie in Brisbane, Melbourne, Sydney, Perth or Adelaide, a website isn’t a brochure — it’s a lead machine with a very specific set of jobs. Your customers are almost always on a phone, usually in a hurry, often at a property or a job site, and they want to know two things fast: can you do the job in their area, and how do I get hold of you right now. The audit above checks whether your site is built for how tradies actually get work, or whether it’s quietly sending those jobs to the tradie down the road.

What a tradie site must get right

The things that matter for a trade business are different from a generic business site. They’re practical, mobile-led and local.

• Click-to-call. A customer at a job site should be able to tap your number and call you in one tap. If they have to copy and paste, you’ve lost them.
• Service areas listed. "We service Brisbane’s north side" — the suburbs and areas you cover, clearly listed. This is also what helps you rank for "[trade] [suburb]".
• Photos of your work. Before/after shots and completed jobs prove you actually do the work. Stock photos of strangers don’t.
• Easy quote or booking. A short form, or online booking, that doesn’t require a phone tag marathon.
• Reviews and your license. Genuine reviews and your trade license / insurance number build the trust that makes someone call you over the next tradie on Google.
• Fast on mobile. Your customers are on phones, often on mobile data at a job site. A slow site is an abandoned site.
• Found locally. Showing up when someone searches "[trade] [suburb]" — the local searches that actually turn into jobs.

The local search advantage tradies underuse

For tradies, local search is the whole game. Someone searching "plumber Clayfield" is ready to hire, not browsing. The businesses that win those searches have a complete Google Business Profile, clear service areas on their site, consistent name/address/phone everywhere, and reviews — and they win the jobs. Many tradies have an empty or unverified profile and leave those ready-to-hire customers to a competitor. If the audit flags local search, your Google Business Profile is the first, highest-impact fix.

Trust is the tradie’s currency

People are letting a stranger into their home or onto their property. Trust signals matter more for a tradie than almost any other business. Real photos of completed work, your license and insurance, genuine reviews from named local customers, a real local address — these aren’t extras, they’re the difference between a call and a bounce. A site without them asks the customer to take a leap they’d rather not take.

The friction that kills tradie enquiries

A tradie customer is often in a rush — a burst pipe, a dead power point, a blocked drain. Every second of friction between "I need a tradie" and "I’ve called one" loses them. A hidden phone number, a long contact form, no click-to-call, no service-area clarity — each is a lost job. The fix is to make calling you the fastest, easiest thing on the page, and to make it obvious you cover their area before they have to wonder.

Get a site built for winning local tradie jobs

If the audit shows your site is sending local jobs elsewhere, the fix is a site built for how tradies actually get work — mobile-first, click-to-call, clear service areas, real work photos, reviews, and built to rank for "[trade] [suburb]". Tell us about your trade and your area and we’ll mock up a site designed to win your local jobs — free, no obligation.