Building SEO for Your Website: A 90-Day Roadmap

Building SEO from the ground up

Building SEO isn’t one task — it’s a sequence, and if you get the order right, each month’s work makes the next month’s easier. For a small business in Brisbane, Melbourne, Sydney, Perth or Adelaide, a realistic 90-day plan moves you from "Google barely knows I exist" to "I’m showing up for the searches that matter". The roadmap builder above tailors one to your situation.

Month 1: the foundation

• Verify your site in Google Search Console and submit a sitemap.
• Fix titles, meta descriptions and heading structure on every page.
• Complete and verify your Google Business Profile.
• Make the site fast and mobile-friendly.

Month one is about removing the things that block you. It rarely moves rankings much on its own, but everything after it depends on it.

Month 2: targeting and content

• Build a page for each core service, targeting a real keyword.
• Add pages for the suburbs and areas you serve.
• Publish content answering the questions customers actually ask.

Month two is where you start competing. Specific local and long-tail pages rank faster than broad ones, and they’re what a local business should win first.

Month 3: authority and momentum

• Earn local citations and directory listings.
• Ask happy customers for reviews (they lift local rankings fast).
• Build internal links between services, locations and content.
• Refresh and strengthen your weakest pages.

Month three compounds what you built. Reviews and citations give Google the signals that you’re a real, trusted local business — and they’re often the fastest ranking wins of all.

Example: a Hobart trades business

A Hobart electrician building SEO over 90 days: month one, Search Console, fixed titles, Google Business Profile, speed; month two, pages for services (switchboards, safety checks, solar) and suburbs (Sandy Bay, Glenorchy, Kingston); month three, review drive, local citations, internal links. By month four, they’re appearing for "electrician [suburb]" searches they never touched before — not because of a trick, but because the sequence was right.

Where the roadmap leads

The roadmap builds visibility; your pages have to convert it into enquiries. A site that ranks but doesn’t convert wastes the work. Tell us about your business and we’ll mock up pages built to convert the traffic your roadmap earns — free, no obligation.